2025
Pro-V Foods
Packaging design for their California Almonds range tailored for health-conscious Gen Z.
Package Design
Creatives
Brief
Packaging design for California Almonds Select range tailored for health-conscious Gen Z®
Bold, Clean & Nutrition-First Design
ProV wanted its California Almonds packaging to resonate with India’s growing tribe of health-conscious Gen Z consumers. We created a high-contrast, minimalistic design that highlights health, nutrition, and visual clarity. The use of a striking yet affirmative blue makes the almond imagery pop, while clean layouts and bold typography echo the premium, nutritious quality of the product.
Problem
Bridging Health & Aesthetic Appeal
ProV needed packaging that went beyond traditional nut packets. The challenge was to blend the perception of health and nutrition with a bold, modern aesthetic that could stand out on shelves and appeal to Gen Z buyers increasingly influenced by global design trends.
Solution
High-Contrast Minimalism with Impact
We designed a packaging system rooted in high-contrast visuals and minimal clutter. A deep yet affirmative blue became the hero shade, creating an instant association with trust and vitality, while making the almonds visually stand out. Clean typography, minimal iconography, and clear nutritional cues ensured the design was not just attractive but also informative.
Outcome
A Package That Pops Off the Shelf
The new ProV California Almonds packaging successfully combined health-focused storytelling with striking visual appeal. The clean, premium look helped ProV stand apart in retail aisles, aligning perfectly with Gen Z’s preference for bold yet minimal aesthetics — ultimately boosting shelf impact and consumer recall.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
2025
Pro-V Foods
Packaging design for their California Almonds range tailored for health-conscious Gen Z.
Package Design
Creatives
Brief
Packaging design for California Almonds Select range tailored for health-conscious Gen Z®
Bold, Clean & Nutrition-First Design
ProV wanted its California Almonds packaging to resonate with India’s growing tribe of health-conscious Gen Z consumers. We created a high-contrast, minimalistic design that highlights health, nutrition, and visual clarity. The use of a striking yet affirmative blue makes the almond imagery pop, while clean layouts and bold typography echo the premium, nutritious quality of the product.
Problem
Bridging Health & Aesthetic Appeal
ProV needed packaging that went beyond traditional nut packets. The challenge was to blend the perception of health and nutrition with a bold, modern aesthetic that could stand out on shelves and appeal to Gen Z buyers increasingly influenced by global design trends.
Solution
High-Contrast Minimalism with Impact
We designed a packaging system rooted in high-contrast visuals and minimal clutter. A deep yet affirmative blue became the hero shade, creating an instant association with trust and vitality, while making the almonds visually stand out. Clean typography, minimal iconography, and clear nutritional cues ensured the design was not just attractive but also informative.
Outcome
A Package That Pops Off the Shelf
The new ProV California Almonds packaging successfully combined health-focused storytelling with striking visual appeal. The clean, premium look helped ProV stand apart in retail aisles, aligning perfectly with Gen Z’s preference for bold yet minimal aesthetics — ultimately boosting shelf impact and consumer recall.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
2025
Pro-V Foods
Packaging design for their California Almonds range tailored for health-conscious Gen Z.
Package Design
Creatives
Brief
Packaging design for California Almonds Select range tailored for health-conscious Gen Z®
Bold, Clean & Nutrition-First Design
ProV wanted its California Almonds packaging to resonate with India’s growing tribe of health-conscious Gen Z consumers. We created a high-contrast, minimalistic design that highlights health, nutrition, and visual clarity. The use of a striking yet affirmative blue makes the almond imagery pop, while clean layouts and bold typography echo the premium, nutritious quality of the product.
Problem
Bridging Health & Aesthetic Appeal
ProV needed packaging that went beyond traditional nut packets. The challenge was to blend the perception of health and nutrition with a bold, modern aesthetic that could stand out on shelves and appeal to Gen Z buyers increasingly influenced by global design trends.
Solution
High-Contrast Minimalism with Impact
We designed a packaging system rooted in high-contrast visuals and minimal clutter. A deep yet affirmative blue became the hero shade, creating an instant association with trust and vitality, while making the almonds visually stand out. Clean typography, minimal iconography, and clear nutritional cues ensured the design was not just attractive but also informative.
Outcome
A Package That Pops Off the Shelf
The new ProV California Almonds packaging successfully combined health-focused storytelling with striking visual appeal. The clean, premium look helped ProV stand apart in retail aisles, aligning perfectly with Gen Z’s preference for bold yet minimal aesthetics — ultimately boosting shelf impact and consumer recall.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?